Bark brings 25 years of vast international experience in FMCG. His past rolesinclude several years as Managing Director of Nestle’s European Plant-BasedFood Division, where he was credited for re-igniting the brand, fuellinginnovation and expanding the brand’s portfolio of plant-based meat productsacross six new European markets. Through his non-executive positions atalternative food companies, Bark is high-connected to the eco-system andmost recently led the establishment of the largest plant-based meatmanufacturing plant in Europe.Following Redefine Meat’s successful launch in Israel and now Europe, Barkis managing the company’s commercial expansion of New-Meat™ intoEurope, building the organizational infrastructure of the EMEA business,establishing a best-in-class manufacturing and supply chain, and driving the multi-channel go-to-market strategy.