Marc

Coloma

CEO, Co-founder and food activist at Heura

Marc is a food activist and CEO of Heura. Born in Barcelona in 1991, he has been involved in social activism since he was just 16 years old. In 2015 he decided to take part in an entrepreneurship program to create solutions to the problems in the current food system. His aim was, and is still to bring attractive solutions, and thus make livestock obsolete. In 2017, after extensive research, Heura was created and launched into the Spanish Market. A second generation of plant based meat, proudly born in the Mediterranean. In 2018, Marc was awarded with the CVC Young Innovator Award and in 2019 he was recognised by Forbes as one of the ‘100 most creative people in business. In 2020 Marc was recognized as the best entrepreneur of the year by the magazine Emprendedores and AIJEC. In 2021 Marc and his co-founder Bernat were on the “100 other fortunes” of Forbes for their positive impact on the world and listed on the 50Next, the list made by 50Best on people leading the future of the food industry.

Heura is a 100% plant based meat start-up, founded by activists Marc Coloma and Bernat Añaños in April 2017. Its mission is to create solutions that make the current food system obsolete and accelerate the transition to a world in which animals are out of the protein production equation. Its Mediterranean culinary heritage is reflected in its products: extra virgin olive oil, clean label, high nutritional values and flavor. Currently, it is present in more than 13,000 points of sale in 20+ countries around the world, including Spain, Portugal, France, the Netherlands, the United Kingdom, Belgium, Italy, Poland, Sweden, Singapore, Hong Kong, Vietnam, Egypt, Canada, Mexico, Chile and more.

My Session

My Sessions

Virtual New Food Conference, 
New Food Conference Cologne, 
Virtual New Food Invest, 
Day 1
 at 
4:20 pm
 – 
4:40 pm
How to Accelerate Category Growth
Building a brand and value chain that bridges you, your company and your products to an engaged community of consumers poised to accelerate the plant-based protein transition
Virtual New Food Invest, 
Virtual New Food Conference, 
New Food Conference Cologne, 
 at 
 – 
Virtual New Food Invest, 
Virtual New Food Conference, 
New Food Conference Cologne, 
 at 
 – 
Virtual New Food Invest, 
Virtual New Food Conference, 
New Food Conference Cologne, 
 at 
 –