After finishing his PhD in Chemistry 1996, Alexander joined the R&D department of the Döhler Group in Germany, with responsibility for “basic research raw materials and technology”, focusing on the development of new functional ingredients and the identification of market opportunities. Three years later, he moved into the business development of FTNF flavours, which paved his way for more commercially-oriented roles. Thereafter, he headed various functions from concept management to B2C product management and global responsibility of the product management for flavours, before moving to Celanese and heading Innovation Management, with a focus on natural sweetening and preservation. In 2013, he joined ICL as Global Market Segment Lead Beverages, helping to extend the phosphate business into a solution-oriented protein unit. In late 2017, he moved back to Döhler, where he is now globally responsible for the Business Units Health and Texture.