As CEO and co-founder of ENOUGH, Jim has worked in the food industry for 30 years. This included supply chain roles running frozen beef and chicken factories in the early 90’s and managing the Quorn brand internationally in the late noughties.Jim co-founded ENOUGH (formerly 3F BIO) in 2015 and feels massively privileged to work with a team who span 3 location and 17 nationalities and who are motivated by a collective purpose “to do something where the impact is bigger than us”.  As a motivated reducetarian Jim continues to acknowledge the need for further improvements in the way that we grow and produce protein to make great tasting foods and celebrates collaboration as a means to achieve this goal.ENOUGH is currently their first facility that will initially produce the equivalent of 5 cows worth of protein every hour.  This first facility is located in the Netherlands and has plans to make a cow equivalent every 2 minutes by the end of the decade, or over 60k tonnes per year.