CEO and Co-Founder 3F BIO Ltd - passionately excited by the opportunity for ABUNDA® mycoprotein to address a growing market need. 3F BIO’s purpose is “to make protein sustainable” and the company address this by growing mycoprotein, an existing advantaged ingredient with an established market role, more sustainably and at a lower cost than all other protein options.

Jim has 30 years’ experience in food with roles for Unilever, PepsiCo and Premier Foods and is motivated by the combination of innovation, biotechnology and collaboration to create sustainable large-scale food solutions.

Jim celebrates the potential for the food industry to work together to firstly reduce reliance and then remove the need for animal-based products, but acknowledges the need for continued improvements in non animal based foods.