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WHERE THE FUTURE OF FOOD COMES TOGETHER

New Food Conference

Beyond the Hype:
Resilient Systems, Cross-Industry Alliances

25 August 2026 | EUREF-Campus, Berlin

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The New Food Conference is a leading international trade conference dedicated to plant-based and alternative proteins. Organised by ProVeg International in Berlin, the event brings together key decision-makers from the food industry, retail, agriculture, and policy to drive forward sustainable food solutions.

Startup to Mainstream

After a decade fuelled by venture capital, the European alternative and plant-based protein market is entering a more mature phase, with the industry undergoing performance-driven consolidation. A sector once dominated by startups is becoming an established industry, in which seamless processes, competitive pricing, and resilient infrastructure matter.

To support this evolution, the New Food Conference acts as a strategic platform, bringing together innovative approaches with the physical and regulatory frameworks needed to scale the sector.

Focus Areas 2026

‘Volumes, Contracts & Scale’ addresses strategies for volume growth, demonstrates how market penetration unlocks new consumer segments, highlights the role of production contracts for raw material supply, and analyses how to establish routine purchasing habits in retail.

This focus offers crucial insights for participants from food retail, production, sales, marketing, and agriculture.

‘Health, Technology & Taste’ explores the symbiosis between technology and enjoyment, brings clarity to health debates through nutritional comparisons, looks at how GLP-1 agonists influence purchasing behaviour, and sets culinary and functional quality as the benchmark.

These panels and presentations deliver key takeaways for participants from R&D, food-tech, academia, and investment.

‘Protein Sovereignty’ debates political roadmaps, views supply chain crises as opportunities for growth, looks at transition technologies to better integrate traditional farming and meat industries, and examines how to put abstract sustainability goals into practice.

This focus is highly relevant for participants from corporate strategy, ESG, and politics.

We believe that shaping the future of food requires dialogue across the entire value chain. That is why we partner with the New Food Conference, bringing the voice of agriculture into the conversation.

Lea Fließ
CEO, Forum Moderne Landwirtschaft

The future of food isn't just about inventing sustainable alternatives; it’s about making them accessible and affordable to millions of people every single day.

Miriam Schroer
CSR Director, Lidl in Germany

The future of food won’t be decided by better ideas but by our ability to turn breakthrough solutions into system-changing scale.

Simone Poppe
Managing Director, NewFood Consulting GmbH; Board Member, German Agricultural Society (DLG)

After twenty years of launching food innovation globally, I've learned that the biggest barrier is rarely the product.

Miriam Ueberall
Head of Strategy Europe, Turing Labs; Executive Partner, PilotLite

The future of food must be capital efficient with a favourable cost curve, and not require consumers to change their habits.

Mark Evans
CEO, Upp Farm

Most people eat meat because most people eat meat. To change behavior, we need to change norms.

Tobias Lenaaert
Co-Founder, ProVeg International; International Speaker

Sponsor

Partners

Who You Will Meet

The event spotlights the key players shaping the transition of Europe’s alternative-protein market from an emerging startup sector into a mainstream industry. Join decision-makers from across the food industry, retail, agriculture, and policy to forge alliances for a resilient and future-proof protein supply.

Secure Your Ticket:
20% Early Bird Discount

Become a Partner or Sponsor

Explore partnership and sponsorship opportunities for your brand at the New Food Conference 2026.

Stay up to date

Newsletter

Werden Sie Teil des Entscheider-Netzwerks der #NFC2026 und abonnieren Sie die Executive Updates von ProVeg. Es erwarten Sie Markteinblicke, Ankündigungen neuer Speaker und Early-Bird-Tickets.

ProVeg-Branchen-News

Get in Touch

Please connect with the appropriate team for your enquiry:

Partnerships & Sponsorships

Virginia Cechini Kuskow, Programme Manager
Jannik Riedler, Event Manager
newfoodconference@proveg.org

Press & Media

English-language media: Gemma Chapman, Advocacy Communications Manager International
media@proveg.org

German-language media: Lena Renz, Senior PR Manager Germany
presse@proveg.org

General Enquiries & Tickets 

For accessibility requirements or special dietary needs, please contact:
newfoodconference@proveg.org