Professor of Business and Ethics | University of Vechta, Germany
Nick Lin-Hi is full professor of Business and Ethics at the University of Vechta, Germany. Since almost 20 years, he has been working on the question of how to bring business and society on a sustainable path. In recent years, he has specialized in sociotechnical research on radical innovations for sustainable development. Hereby, Nick’s central interest lies in the study of social acceptance of cultured meat and he is leading the largest research group on this topic in Europe. With more than 100 media contributions and public presentations on cultured meat, Nick is strongly engaged in the promotion of public awareness of this innovation. He also cooperates with players from business, politics, and the third sector to effectively prepare society for the “meat of tomorrow”.