Henrik believes in a plantbased diet can do good for you and the planet, Henrik is  CEO of Naturli’ and chairman of the Danish plantbased business association. Henrik also strive hard to balance the price difference between conventional- and plantbased food, as this will drive more mainstream consumers into the plantbased food universe.

Naturli’ is known as pioneers since 1988 within plant-based food options, offering a cross category assortment from dairy to meat, targeting mainstream consumers – Naturli’ is present in 19 markets around the World. Naturli’ was first mover in developing vegan butter, which is made with shea butter and almonds. Naturli’ challenge conventional thinking to stop climate change through what we eat and drink….without sacrificing anything” says Henrik Lund, CEO of Naturli’ and chairman of the Danish plantbased business association.