Victoria Reinsch, ex-cheese lover, that found it impossible to unsee some of the things she had learned about the dairy industry. As director brand & comms at Formo Victoria is now on a mission to bring the next generation of sustainable, healthy, and equitable dairy products to consumers and make this a lifestyle choice too big to ignore. Formo is Europe’s first cellular agriculture company developing animal-free dairy products using real milk proteins derived from precision fermentation. In her role, she leads the company’s brand function, responsible for brand positioning and activation, as well as the communications strategy. Victoria brings over a decade of experience building consumer-centric brands, with a track record of leading marketing functions at CPG brands and innovative DTC brands.