George is a serial entrepreneur who started his first alternative protein business in 2018. The company was a pioneer of the plant-based meat sector in Eastern Europe, which products were available at more than 10 000 points of sale. After a successful exit in 2021, George launched a new venture together with his Co-founder Eugenia. As CEO of Cultimate Foods, he steers strategic development, sustainable financial performance, and investor relations. Cultimate Foods is a Berlin-based, cellular agriculture company that creates a game-changing alternative fat ingredient that brings the authentic meaty taste and texture to plant-based meat products. Unlike other fat alternatives, Cultimate Fat replicates the 3D structure of animal fat tissue and has healthy nutritional profile.One liner about your technology (use 3rd person): Cultimate Foods is a Berlin-based, cellular agriculture company that creates a game-changing alternative fat ingredient that brings the authentic meaty taste and texture to plant-based meat products.