Plant Futures
Success will come when the proposition makes sense to shoppers - how does this fit into my everyday life, how does it make it better, tastier or easier?
As founder of Plant Futures UK, Indy focuses on translating positive consumer intentions around plant-based eating into sustained behaviour change. Representing over 30 plant-based food brands, Plant Futures works with major UK retailers including Tesco, Sainsbury’s and Ocado. Plant Futures brings key decision-makers together around shared consumer insights to develop and launch initiatives capable of shifting behaviour at scale.
