The New Originals Company GmbH
The European protein transition can only be achieved in collaboration with European farmers, whom we see as partners.
Matthias Krön is President of Donau Soja and CEO of The New Originals Company (NOC). For over 25 years, he has shaped Europe’s food culture by building plant-grown systems rooted in tradition and designed for the future. He founded Mona Naturprodukte and Donau Soja and now leads the next generation of real food from soy, legumes, and grains with NOC.
