
ProVeg International
We are working hard to take the plant-based and alternative protein sector to the next level. A future-proof protein supply won't build itself – it demands bold, collective action.
Virginia Cecchini Kuskow is Senior Food Industry Manager at the organisation ProVeg. An economist by training, she is responsible for programme management for the New Food Conference 2026. Other key areas of her work include partnerships with the food retail sector, the ProVeg price survey and the Superlist Environment ranking, which develops sustainability benchmarks for the food retail sector.