Co-Founder and CEO of ProVeg International

Sebastian Joy is the founder and CEO of ProVeg International, an international food awareness organization with the mission to reduce global animal product consumption by 50% by the year 2040. He is also the Vice President of the European Vegetarian Union and a lecturer of Nonprofit Management at the Berlin School of Economics and Law. Sebastian is a renowned speaker as well as an innovator, expert and representative of the European and global plant-based movement. He created the world’s most successful plant-based fair “VeggieWorld”, co-initiated the world’s first international congress for medical experts and health practitioners focusing on plant-based nutrition called “VegMed”, and was also involved in creating the New Food Conference as well as the ProVeg Incubator, the first of its kind, focusing on plant-based and cultivated innovations to disrupt the food market.