Stay tuned

Programme

The New Food Conference brings together thought leaders across various industries in order to accelerate innovative developments in the field of plant-based and cultured food. These leading figures will present their inspiring stories and engage in lively discussions. Stay tuned as we craft a diverse programme with high-profile speakers from diverse backgrounds.

25 Oct
26 Oct
Time CEST (UTC +2)
Session
Speaker
10:00 am
-
10:05 am
Welcome by ProVeg
10:05 am
-
10:25 am
Who is the future consumer of plant-based alternatives in 2024?
Consumer trend predictions and market research results for the next five years
Elsa
Guadarrama
Consumer & Market Research Manager at ProVeg International
10:30 am
-
10:50 am
Food Service institutions as real game changers for plant-based food
How gastronomy can push plant-based alternatives to the next level
Govinda
Thaler
CEO & Founder of Planet V
10:55 am
-
11:45 am
Retailer’s Best Practice: implementing plant-based alternatives in off-and online retail
Challenges, demands, collaborations and technologies

Expert moderator: Victoria Reinsch

Deniz
Ficicioglu
Co-Founder & CEO of BettaF!sh
Verena
Wiederkehr
Head of Plant-Based Business Development at Billa AG
Jessie
van Hattum
Sustainability Specialist at the Green Protein Alliance
11:50 am
-
1:20 pm
Lunch
1:20 pm
-
2:20 pm
How to guarantee a stable price development and staying competitive with the meat and dairy industry?
Experience sharing, political issues and statistics

Expert moderator: Jens Tuider

Graeme
Taylor
Director, Food & Agriculture at Rud Pedersen Public Affairs
Amali
Bunter
Head of Sustainability for Lidl Germany
Dirk
Liebenberg
Senior Project Manager at ProVeg International
Hannah
Scheuing
Policy advisor for the food industry at the Federal Ministry for Economic Affairs and Climate Action
2:25 pm
-
2:55 pm
Start-Up Pitches
Albrecht
Wolfmeyer
Head of the ProVeg Incubator
3:00 pm
-
3:45 am
Coffee Break
3:45 pm
-
4:15 pm
The flexitarian revolution: How meat alternatives can transform mainstream consumer behaviour
Chances, challenges, and change
Klaus
Schmäing
Director Marketing at Burger King® Deutschland GmbH
4:20 pm
-
4:50 pm
Live-Configuration of a plant-based product
How to create a prototype and improve a plant-based product online?
Florian
Bark
Product Manager for Meat and Fish Alternatives at Planteneers
4:55 pm
-
5:00 pm
Goodbye

5:00 pm - 8:00 pm

To conclude the day together, we invite you to stay and continue exchanging ideas with the experts at our networking evening.

Time CEST (UTC +2)
Session
Speaker
10:00 am
-
10:20 am
Cultivated market overview 2023 - 2025
Who is producing what? Which market players invest in cultivated meat?

Expert moderator: Fabio Ziemssen

Nicolas
Bureau
Cofounder & Director of Agriculture Cellulaire France
10:25 am
-
10:45 am
Advancements in novel food regulations
EU vs USA vs Asia? Case Study from Singapore

Expert moderator: Nadine Filko

Ivo
Rzegotta
Senior Public Affairs Manager Germany at The Good Food Institute Europe
10:50 am
-
11:50 am
Mycelium - the revolution for food production?
Overview about technology, production and end products

Expert moderator: Mathilde Alexandre

Isabella
Iglesias-Musachio
CEO and founder of Bosque Foods
Muyiwa
Akintoye
Chief Product Officer at planetary
Eleanor
McSweeney
Senior Business Development Manager at planetary
11:55 am
-
1:25 pm
Lunch
1:25 pm
-
2:25 pm
Collaborative synergies: Empowering retailers, producers, and institutions to catalyse plant-based alternatives for consumers
Fostering a greener future through strategic partnerships and innovative offerings

Expert moderator: Nadine Filko

Marc
Coloma
CEO, Co-founder and food activist at Heura
Indy
Kaur
CEO and Founder of Plant Futures
Nicole
Jansen
Customer Success Team Lead at Innova Market Insights
Matthias
Krön
President of Donau Soja Association
2:30 pm
-
3:00 pm
Start-Up Pitches
3:00 pm
-
3:45 pm
Coffee Break
3:45 pm
-
4:45 pm
Revolutionising future food: Exploring plant-based innovations combined with cultivated ingredients
Pioneering the next era of nutritious hybrid foods

Expert moderator: Fabio Ziemssen

Sophie
Hubalek
Scientist at Mosa Meat
Eugenia
Sagué
Co-Founder and CEO of Cultimate Foods
4:55 pm
-
5:00 pm
Goodbye

Contact

ProVeg e.V.
Genthiner Str. 48
10785 Berlin
Tel: +49 176 177 858 33
E-Mail: newfoodconference@proveg.com
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