Morten is an entrepreneur and investor who started Meatless Farm in 2016 to help reduce the world’s dependency on intensively farmed meat. He and his family had struggled to find a meat replacement that the whole family enjoyed and that wasn’t expensive. In 2018, the company launched its original fresh mince in UK retailer, Sainsbury’s. It is now one of the UK’s fastest growing plant-based brands, available in 24 countries with major retail and foodservice partners. Morten has a finance background and is a serial entrepreneur within the technology sector. He has combined his passion for plant-based eating, entrepreneurial spirit and business acumen to help create a brand ripe for global growth.