Tim van de Rijdt is Chief Business Officer at Mosa Meat, the company that presented the world's first hamburger grown directly from cow cells, in 2013. Currently, he oversees Marketing, PR, Public Affairs, and Business Development. Tim joined Mosa Meat in 2017 from Google where for 10 years he held several consumer and business marketing positions, bringing new technologies to market across Europe. Before Google, he spent 6 years at market research startup Newcom, a spin-off from Twente University.