Ira is designer with  history of working in event design, healthcare ICT, marketing and think tanks.She is proud to be able to work on two passions. Cultured meat as legacy from my father and preventive oral healthcare as gift to her son. She is the chairman of the “Invitromeat Foundation” founded by her father, Willem van Eelen in 2002, member of JUST’s advisory board, Senior consultant of CAS, Co founder of KET Food Europe, writer of the foreword to the Dutch, French and German translation of Paul Shapiro’s book “Clean Meat”.