Jessie van Hattum is passionate about driving change in sustainability. With a background in Industrial Ecology and Science Communication, she worked on transformation at Albert Heijn, a Dutch retail giant, focusing on building a sustainable food system.Now, as a pioneering force at the Green Protein Alliance, she has developed a methodology for retailers to measure their protein split. Simultaneously, she helps companies with sustainability storytelling via illustrations and also uses her communication skills as a moderator at sustainability meetups. Jessie's passion for sustainability storytelling is a common thread in her work, propelling her to ask crucial questions and inspire sustainable change.