Floor grew up in an entrepreneurial family that has been active in retailing for over a hundred years. She has been working in several commercial roles in food and non-food retailing since the age of eighteen herself (e.g. trade marketing and category management). Turned vegetarian when she was 12 and obtained a plant-based diet over the last 5 years which was the kick-start to her the alt protein industry connection. This in-depth knowledge together with the retail experience makes Floor responsible for the Retail & SME clients as Managing Partners at Bright Green Partners, the global leading alternative protein consultancy.