CEO of Simply V

Caroline Zimmer is CEO of Simply V, the expanding plant-based cheese alternatives. Launched in 2015, the brand proves that being vegan can be very simply, and thus makes plant-based food more appealing to many. All products of Simply V can be used exactly like their conventional equivalent and they taste just as good. No wonder that the brand is a tremendous success: Simply V has upgraded the category, is today market leader with a share of more than 70 %, and is now entering new categories.